A fleet is only ever as good as it’s drivers. Which is why keeping them properly motivated is crucial. Here’s how…
Acknowledge their Accomplishments
One of the best ways to motivate your drivers is simply to publicly recognise their accomplishments within your business. If they’ve been with the business for lengthy periods of times, acknowledge their loyalty and mark their employment anniversaries. A simple gesture, such as a voucher or mention in a company newsletter can go a long way.
Apply the same principle when it comes to performance, too.
Reward and Incentivise Safe Driving
All fleets have a myriad of duty of care obligations, and they can only be properly realised with the full support of their drivers. Drivers need to be properly informed and trained when it comes to your expectations. But it’s worth rewarding and incentivising responsible driving behaviours.
A friendly competition amongst drivers is a good to acknowledge those that are making the most effort whilst out on the road.
Seek Regular Feedback and Impressions
Your drivers should feel as though their opinions matter. In which case, they should be regularly consulted about the fleet’s operations. Are they happy with their vehicles and the routes they’re taking, do they feel as though they’re under too much pressure? Use their perspectives to improve your business’ approach.
Offer Competitive Employment Opportunities
It’s a competitive marketplace at the moment, and employees have a lot of leverage due to high employment figures. They can afford to be picky, you can’t. In which case, go further than your competitors in making working as a driver in your fleet as tantalising a proposition as possible. Try to offer strong earning potential, ample annual leave entitlements and other perks to attract, and keep, the best drivers.
Vehicle Shortages ‘Not Close To Resolution’ – https://autoservefleet.co.uk/latest-news/vehicle-shortages-not-close-to-resolution/
21,000 Cars Are Abandoned Each Year In The UK – https://autoserve.co.uk/motoring-news/21000-cars-are-abandoned-each-year-in-the-uk/