A fleet is only as good as its drivers, and so keeping them properly motivated is crucial. Here’s a few ways to keep them engaged…
Effective Communication
The single best way to keep fleet drivers motivated is to communicate with them effectively and consistently. Make sure that company decisions and changes to driver policy are properly communicated to them; and ensure that your company has an accessible and meaningful feedback system. Your drivers need to understand your plans, and you need to understand how they feel about them.
Incentivise Good Performance
When a driver goes above and beyond expectations, driving safely and effectively, provide them with recognition and incentives. Anything from a bonus to a voucher, a driver of the month award to extra annual leave, will make them want to continually improve. Make them feel valued.
Training Opportunities
Drivers are in demand, and so they can afford to be more selective in terms of who they work for. Whilst pay is always crucial in attracting good candidates, and keeping them, mobility is important as well. Offering training courses and programmes can provide your fleet drivers with a sense of progression; which, in turn, makes it more likely that they’ll stay with your business.
Team Integration
Depending on the nature of your business, fleet drivers might not always be wholly integrated into your company’s culture and ethos. Commercial drivers may never get an opportunity to know the broader team, and the same can be said of sales professionals who are always on the road. Regular team meetings, and even work socials, can help avoid feelings of exclusion.
Driver-Focussed Planning
All of your decisions should factor in the views of your drivers. When selecting fleet vehicles, consider how comfortable they’ll be for your drivers. The same goes for route planning, what do your drivers think of the areas they’re driving in? It’s not all about cost-cutting.
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